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Growth in a Restricted Market
Rocks Off is a globally recognised manufacturer and distributor of licensed adult products. Known for innovation, quality, and creative design, Rocks Off operates in a highly competitive and tightly regulated category, where effective marketing requires both commercial understanding and careful execution.
Rocks Off wanted to significantly grow online sales and visibility while navigating the challenges of promoting products within a restricted advertising environment.
222%
Revenue Increase
306%
Order Increase
53%
Organic Impression Increase
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The Challenge
Marketing within the adult category presents unique obstacles:
Platform restrictions limiting advertising options and creative freedom.
The need to balance compliance with performance-focused marketing.
Fragmented activity across channels without a unified commercial strategy.
A desire to scale sales rapidly without over-focusing on a single channel or metric.
Rocks Off needed a partner who could think commercially, generate creative solutions, and manage everything end-to-end - not just run ads.
The Solution
CommerceCentric partnered with Rocks Off to deliver a fully integrated digital marketing strategy, combining creativity, performance marketing, and commercial insight.
Our work spanned:
Marketing Strategy & Planning - Building a growth-focused roadmap aligned with commercial objectives.
Affiliate Marketing - Expanding reach through carefully selected partners suited to a sensitive category.
Google PPC - Maximising compliant search opportunities to drive high-intent traffic.
Social Management - Growing brand presence and engagement within platform guidelines.
Creative Production – Developing scroll-stopping creative that balanced compliance with conversion
SEO - Increasing organic visibility through technical optimisation and content strategy.
Digital PR - Building authority, links, and awareness in relevant publications.
Rather than treating channels in isolation, we took an end-to-end approach, ensuring every activity worked together to drive sustainable growth and high-volume sales.
The impact of this holistic strategy has been transformational for Rocks Off:
+306% Total Orders YoY
+222% Total Revenue YoY
+100% Affiliate Sales YoY
+53% Increase in Organic Impressions
11% Improvement in Average Organic Position
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