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SEO for UK Launch
Bio Velvet is an international wellness brand offering premium products focused on skin recovery.
Having established success in overseas markets, Bio Velvet was preparing to launch and grow a dedicated UK presence for the first time.
The goal was clear: ensure the UK website ranked correctly in the UK, while avoiding confusion with existing foreign language and international sites already visible in search results.
Correct website ranking in the correct country
Foreign language results pushed down
A more usable, relevant website
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The Challenge
As a new business entering the UK market, Bio Velvet faced several complex SEO and localisation challenges:
No existing UK brand presence or authority.
A website originally created in another language, requiring accurate and commercially relevant English translation.
The foreign-language website ranking in UK search results instead of the new UK site.
Multiple international domains competing against each other in Google.
More extensive content on overseas websites dominating page one results in the UK.
Bio Velvet needed a partner who could solve international SEO, technical structure, and brand visibility issues - not just optimise keywords.
The Solution
CommerceCentric delivered a UK focused SEO and Digital PR strategy, designed to clearly signal regional relevance to Google while improving usability and trust for UK users.
SEO & Localisation Strategy
A full customer experience audit of the UK website, with actionable recommendations to improve usability and relevance.
UK translation assistance, ensuring content was written in natural British English and aligned with UK customer expectations.
Implementation guidance for hreflang and canonical structures, ensuring the correct site appeared in the correct country and avoiding cross domain confusion
Clear localisation signals across language, currency, content, and site structure.
Technical SEO & Indexation
Ensuring each regional site self canonicalised correctly and avoided conflicting signals
Supporting Google Search Console geo-targeting to reinforce country-specific intent.
Preparing the UK site for clean indexation and improved crawlability.
Digital PR & Authority Building
Digital PR campaigns to secure relevant backlinks from trusted UK websites, strengthening regional authority.
Product review outreach to credible publications and review platforms to increase brand trust and visibility.
A broader saturation strategy to ensure UK-owned assets (PR articles, reviews, socials, affiliates) appeared prominently in page one results, pushing foreign listings down
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