Paid & Programmatic Advertising
Paid & Programmatic Advertising
Retailers have been using digital advertising for years to get in front of relevant customers at an affordable ROI. We have experts across all digital channels with huge experience in hitting ROAS targets.
These core channels should always be running, generating your day-to-day business. You should decide on which areas need the focus and then give them a boost.
AdWords & PPC
A core advertising channel, it’s imperative that you have AdWords coverage. Your customers are literally typing in the product they want, so you need to make sure you’re present in the results. You pay per click, so budgets and ROI targets are a must.
Affiliate Marketing
This is the quickest way to get your product listed on thousands of websites. You’ll get a great blend of affiliate types from cashback to coupon websites and newspapers to review websites. The best thing is, you only pay per sale.
Programmatic Advertising
Want to show your products to men, 25+, based in the UK, who like cars? We can build that audience for you. In fact we can build any audience for you and get your product or brand in front of the right demographic. It’s not magic, but it’s close.
SEO
If you’re looking for an SEO audit to make sure your site and offering is up to scratch or maybe you want help with your website structure or getting some high-quality links, we can help.
Amazon & eBay Marketplaces
Want your products to appear on the top 2 retail websites in the UK? We can get you listed on Amazon and eBay, we can also manage your store and Marketplace advertising for you.
Email Marketing
We can fully manage your email marketing, creating a calendar, looking at data segments, producing high quality content, building the emails and reporting on the results.
Want to talk through some solutions?
Feel free to give us a call or send a message, even if you just want to use us as a sounding board for your ideas. We’re genuinely passionate about what we do and we’re happy to support you in any way we can.
Who you’ll be working with
We have a core team who are available to all our clients at all times. While we have a larger team behind us for scale, only our highly skilled team of experienced retail marketers will be driving your business forwards and your key points of contact.
Philip Driver
Strategy Director
A former CMO with over 15 years of experience and an MBA from Warwick Business School where he specialised in measuring digital transformation.
Michael Fox
Head of Delivery
Michael has over 15 years’ experience delivering direct-to-consumer solutions for some of the world’s biggest brands.
Tanja Mullarkey
Google Analytics Specialist
A former Googler Tanja is an analytics expert and trainer. Responsible for countless analytics implementations and optimisation efforts.
Mark Kelly
Senior Consultant
With over 20 years’ experience working for retail businesses such as Buy it Direct, Game and eCatering, Mark has a wealth of ecommerce and advertising knowledge.
Liz Cheng-Moore
Digital Media Planner
A creative expert with a digital mindset. With a Masters in Marketing, she is adept at crafting both copy and creative content for complex media campaigns in multiple languages.
Luke Cox
Influencer Marketing
Luke has a background in copywriting and content. With a degree in film and theatre studies, he started his marketing career within the theatre industry.