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Shining a Light On Success
Ledlenser is a global leader in premium portable lighting, renowned for its precision-engineered headlamps, flashlights, and work lights. With a reputation for exceptional German design and performance. Ledlenser torches are trusted by outdoor enthusiasts, professionals, and emergency services worldwide.
The UK division, Ledlenser UK, wanted to accelerate growth across its eCommerce channels - driving new customer acquisition, increasing online revenue, and improving marketing efficiency across digital channels.
42%
Total Revenue Increase
276%
Meta Revenue Increase
100%
Affiliate Revenue Increase
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The Challenge
Despite strong brand recognition, Ledlenser faced several challenges common to established brands in competitive online markets:
A need to unify and optimise multiple digital marketing channels under a cohesive strategy.
Over-reliance on branded search and existing customers, limiting incremental growth.
An opportunity to expand reach through affiliates, paid media, and improved SEO performance.
The desire for greater transparency, collaboration, and proactive strategy from their marketing partner.
Ledlenser needed a partner who could not only deliver channel-specific results but also understand the commercial side of the business — bringing ideas, insights, and recommendations that would make a tangible difference to overall sales performance.
The Solution
We partnered with Ledlenser to create a holistic digital marketing strategy focused on sustainable growth and channel synergy.
Our work covered all key marketing services:
Marketing Strategy & Planning - Creating a cohesive, data-led roadmap for growth.
Affiliate Marketing - Expanding reach and driving performance through a refreshed partner mix and incentive model.
Google PPC - Improving efficiency and scaling non-brand campaigns to capture new audiences.
Social Advertising - Maximising Meta’s full-funnel potential, from brand awareness to conversion.
SEO - Enhancing visibility through technical optimisation, content strategy, and link-building.
Digital PR - Elevating the brand’s authority and driving referral traffic through strategic placements.
Crucially, our approach focused on commercial outcomes, not vanity metrics. The team worked closely with Ledlenser to understand product ranges, seasonal cycles, and customer motivations, ensuring every recommendation aligned with real business goals.
The partnership has delivered exceptional results across all key channels, driving substantial year-on-year growth:
+42% Total Orders YoY
+40% Total Revenue YoY
High 9+ ROAS across channels
+276% Meta Sales YoY
+100% Affiliate Sales YoY
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