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USA Product Launch
Kastel Shoes are a Norwegian company producing high quality, fashionable, weatherproof shoes.
CommerceCentric created and executed a full US product launch plan, covering all key areas of marketing – Advertising, Influencer, Affiliate, Digital PR, Creative and Shopify Store Management.
100%
Revenue Increase
2m+
Impressions
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The Challenge
While Kastel Shoes are a well known brand in Norway, they needed to create both trust and awareness in the US to be able to generate sales. Through a combination of marketing techniques and channels, CommerceCentric worked multiple angles to ensure that Kastel Shoes got the trust and awareness they needed to have a strong launch in a competitive market.
The Solution
Within just 1 month CommerceCentric quickly set up Kastel Shoes with advertising channels and marketing capabilities in the US, driving instant sales and huge visibility from launch.
- Affiliate network selection and integration
- US social ad account set up
- Meta and Reddit advertising campaigns
- Organic deal posting
- Digital PR and product reviews
- Influencer management and content production
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