Kastel Shoes Logo

USA Product Launch

Kastel Shoes are a Norwegian company producing high quality, fashionable, weatherproof shoes.

CommerceCentric created and executed a full US product launch plan, covering all key areas of marketing – Advertising, Influencer, Affiliate, Digital PR, Creative and Shopify Store Management.

100%

Revenue Increase

2m+

Impressions

Kastel Shoes Sola Winter

Kastel Shoes Lifestyle

The Challenge

While Kastel Shoes are a well known brand in Norway, they needed to create both trust and awareness in the US to be able to generate sales. Through a combination of marketing techniques and channels, CommerceCentric worked multiple angles to ensure that Kastel Shoes got the trust and awareness they needed to have a strong launch in a competitive market.

The Solution

Within just 1 month CommerceCentric quickly set up Kastel Shoes with advertising channels and marketing capabilities in the US, driving instant sales and huge visibility from launch.

- Affiliate network selection and integration
- US social ad account set up
- Meta and Reddit advertising campaigns
- Organic deal posting
- Digital PR and product reviews
- Influencer management and content production


Paid & Programmatic Advertising