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Helping Durex grow their Direct-to-Consumer
proposition in multiple territories using Affiliate Marketing.
Extra Safe Marketing
Reckitt Benckiser wanted a D2C agency with affiliate management experience to launch their affiliate proposition across multiple European territories and then manage it going forward and grow sales in line with ROAS targets.
521%
Revenue Increase
25%
Affiliate Revenue
2M+
Clicks
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The Challenge
Durex were at the start of their journey so were in the process of launching their websites. They also wanted to launch across multiple territories including France, Germany, and Spain. They wanted to launch quickly and get instant sales to help hit their revenue targets.
The Solution
The project consisted of six main areas, each with its particular challenge and all requiring agile and cost-efficient planning.
Network selection and negotiation
Program set up
Affiliate recruitment
Launch campaign
Affiliate management
ROAS optimisation
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Network Selection & Negotiation
We'll help you choose the right network to work with and negotiate the commercials to get you set up with the best offer.
Program Set-up
Once you've got your network, we'll get your program set up and live, helping you with any integrations and feed creation.
Affiliate Recruitment
We have a huge database of affiliates that we work with regularly, we'll contact them and get you live on their websites.
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ROAS Optimisation
It's all about results and we love to see the sales coming in. We'll work closely with you and the affiliates to create the right promotions and get you the exposure you need.
The Results
As a new channel, the revenue generated instantly added to the bottom line
Over 2,000 affiliates joined the programs
Generated over 3.5 million website sessions
Increased average basket value
Affiliate channel accounts for over 20% of total sales
Working with some of the largest affiliates in Europe
Affiliate channel continues to grow every year
Still delivering huge growth after year 3 with revenue up over 300% YoY
We're now managing Durex UK, with over 280% revenue growth YoY
Deals regularly featured on affiliate websites such as hotukdeals, Latest Deals, MyDealz, Dealabs and many more
Exceeded ROAS expectations
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Commercially Focused
"CommerceCentric has worked really well with us at reckitt to help drive our D2C growth plans forward through affiliate marketing. They're commercially focused and bring ideas to the table in a proactive fashion."
- Dylan Yates, Head of Growth, DtC Europe, reckitt
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