Durex Logo

Helping Durex grow their Direct-to-Consumer
proposition in multiple territories using Affiliate Marketing.

Extra Safe Marketing

Reckitt Benckiser wanted a D2C affiliate marketing agency with affiliate management experience to launch their affiliate proposition across multiple European territories and then manage it going forward and grow sales in line with ROAS targets.


Revenue Increase


Affiliate Revenue



CommerceCentric Durex

CommerceCentric Durex

The Challenge

Durex were at the start of their journey so were in the process of launching their websites. They also wanted to launch across multiple territories including UK, France, Germany, and Spain. They wanted to launch quickly and get instant sales to help hit their revenue targets.

The Solution

The project consisted of six main areas, each with its particular challenge and all requiring agile and cost-efficient planning.

  • Network selection and negotiation

  • Program set up

  • Affiliate recruitment

  • Launch campaign

  • Affiliate management

  • ROAS optimisation

CommerceCentric Durex

Network Selection & Negotiation

We'll help you choose the right network to work with and negotiate the commercials to get you set up with the best offer.

Program Set-up

Once you've got your network, we'll get your program set up and live, helping you with any integrations and feed creation.

Affiliate Recruitment

We have a huge database of affiliates that we work with regularly, we'll contact them and get you live on their websites.

CommerceCentric Durex

ROAS Optimisation

It's all about results and we love to see the sales coming in. We'll work closely with you and the affiliates to create the right promotions and get you the exposure you need.

The Results

  • As a new channel, the revenue generated instantly added to the bottom line

  • Over 2,000 affiliates joined the programs

  • Generated over 3.5 million website sessions

  • Increased average basket value

  • Affiliate channel accounts for over 20% of total sales

  • Working with some of the largest affiliates in Europe

  • Affiliate channel continues to grow every year

  • Still delivering huge growth after year 3 with revenue up over 300% YoY

  • We're now managing Durex UK, with over 280% revenue growth YoY

  • Deals regularly featured on affiliate websites such as Hotukdeals, Latest Deals, MyDealz, Dealabs and many more

  • Exceeded ROAS expectations quickly becoming their best performing ROAS channel

  • Increase Average Order Value

Reckitt Logo

Commercially Focused

"CommerceCentric have worked really well with us at Reckitt to help drive our D2C growth plans forward through affiliate marketing. They're commercially focused and bring ideas to the table in a proactive fashion."

- Dylan Yates, Head of Growth, DtC Europe, reckitt

  • HotUKDeals
  • LatestDeals
  • Groupon
  • Independent
  • StudentBeans
  • Health Service Discounts
  • Mumsnet
  • The Telegraph