Durex Case Study
Durex case study

Case Study

Shopify Subscriptions Case Study

Durex - Affiliate Management

Helping Durex grow their Direct-to-Consumer proposition in multiple territories using Affiliate Marketing.

Background

Reckitt Benckiser wanted a D2C agency with affiliate management experience to launch their affiliate proposition across multiple European territories and then manage it going forwards and grow sales in line with ROAS targets.

The Challenge

Durex were at the start of their journey so were in the process of launching their websites. They also wanted to launch across multiple territories including France, Germany and Spain. They wanted to launch quickly and get instant sales to help hit their revenue targets.

The Project

Durex Solution Overview

The project consisted of six main areas, each with its own particular challenge and all requiring agile and cost efficient planning.

  • Network selection and negotiation
  • Program set up
  • Affiliate recruitment
  • Launch campaign
  • Affiliate management
  • ROAS optimisation
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Network Selection & Negotiation

We'll help you choose the right network to work with and negotiate the commercials to get you set up with the best offer.

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Network Selection & Negotiation

We'll help you choose the right network to work with and negotiate the commercials to get you set up with the best offer.

website image

Network Selection & Negotiation

We'll help you choose the right network to work with and negotiate the commercials to get you set up with the best offer.

THE RESULTS

  • As a new channel, the revenue generated instantly added to the bottom line
  • Over 2,000 affiliates joined the programs
  • Over 3.5 million website sessions
  • Helped increase average basket value
  • Affiliate channel now a key revenue generator
  • Working with some of the largest affiliates in Europe
  • Affiliate channel continues to grow every year
  • Exceeded ROAS expectations
Amazing Results for D2C Store

Get in Touch

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