The Senator Group Logo

Better Side of Sitting

The Senator Group, a well-known UK furniture business, were seeking a team of marketing experts with a flare for all things gaming.

CommerceCentric provided a bespoke service offering, in which sustainable strategies have been deployed over more than 12 months of always-on campaigns. Connecting the new brand with various means of acquiring awareness.


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CommerceCentric Sybr

CommerceCentric Sybr

Market Entry Report

Due to the nature of the Senator’s business, our collaboration with this team initiated a market entry report, which looked at several key items including competitor analysis, pricing benchmarking, and consumer desirables amongst other items. This was used to influence the commercial direction that Senator utilised for their gaming chair.

Esports Engagement Strategy

CommerceCentric engaged with several esports organisations ranging in size measuring their ability to advertise and promote not only the product but furthermore the SYBR brand. Once all proposals had been received by CommerceCentric, our business team suggested the direction of travel and negotiated and managed the partnership.

CommerceCentric Sybr

Influencer & PR

Content is key for a new brand entering the gaming chair space. Our copywriters produced the press releases which we syndicated out to relevant gaming press. We negotiated product reviews across key gaming sites such as Tom's Guide, Tech Radar, Gaming Bible and Dexerto. Our influencer team generated content with tech influencers such as Jordan Ash and RMD Tech. 

Social Media Marketing

Our Social Team set up all social channels and produced an engagement strategy to help grow brand awareness and drive engagement. Our Paid Media team created specific target audiences for this Esports, Performance Gaming Chair to ensure we had strong engagement from a relevant audience.

Creative Development

Sybr required both ad creatives and social content. Our team ideated posts and created a content calendar. We produced static and videos to use across both organic and paid channels, with engaging and relevant copy. 

  • Tech Radar
  • Tom's Guide
  • Gaming Bible
  • Dexerto
  • ESI
  • Insomnia
  • GiantX
  • Games Press