Direct-to-Consumer Shopify e-commerce store
with subscription engine for Direct Wines new Beer Store, Brew Republic.
Brewing with Ideas
Direct Wines approached CommerceCentric to provide a viewpoint on re-developing a D2C platform for their Brew Republic brand, a new startup within the group focused on craft beer subscriptions.
They were looking to leverage their “startup” working methods to run a lean business team that could be hands-on with its platform, agile, and self-sufficient.
The new business was under pressure to go to market and begin trading as soon as possible. In addition, they needed to develop brand new subscription and gifting journeys that worked for both desktop and mobile users. All this needed to be delivered within a tight budget.
The project consisted of three main areas, each with its particular challenge and all requiring agile and cost-efficient UX planning.
Subscription Page Layout
Above fold representation.
Minimising clicks to cart.
Seamless app integration (Bold).
Unique 3-step order process.
Emphasis on frictionless commerce.
Emphasis on subscription pack benefits.
Emphasis on brewer relationships.
Integration of shopper profile (target audience).
Mobile responsive layout.
Emphasis on subscriptions before gifts and shop items
Direct-to-cart from the subscriptions page.
Adherence to brand guidelines and user profile.
Simple category page layout
Customer review integration.
Prioritisation of gift subscriptions
Integration of a single gift idea from the Bottle Shop.
Leveraging CommerceCentric Marketing Expertise.
Analytics and SEO ready.
Aligning solutions with marketing objectives and platform capabilities.
Design a community-led solution.
Project Build and Testing
Design lead build.
Tight communication and interaction between both teams.
Hands-on testing process.
CommerceCentric expertise in ongoing solution optimisation.
Revenue growth objectives.
Building brand loyalty among the Brew Republic community
Substantial uptake in shopper subscriptions.
Positive customer feedback on the new solution.
Launched the new store ahead of schedule and under budget.
The new solution achieved an exceptional shopper conversion rate.
Successfully coordinated go-live with launch marketing activities.
Huge customer interest in the launch led to a sales spike in the first week.
Presented customers with a cleaner and frictionless shopping experience.