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Building Authority Through Digital PR
Rocks Off is one of the world's leading manufacturers of premium adult products, selling innovative products across the UK and international markets.
Operating in a heavily regulated industry means many traditional advertising opportunities are limited, making Digital PR an essential part of increasing visibility, building trust, and supporting long-term organic growth.
Rocks Off wanted to increase awareness of both its brand and products while generating high-quality backlinks that would strengthen SEO and drive new customers.
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Tier 1/2 Articles
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Back Links Built
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Product Reviews
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The Challenge
Marketing products within the adult category presents unique challenges.
With restrictions across many advertising platforms, Rocks Off needed a strategy that would:
Increase brand awareness through trusted third-party publications.
Secure high-authority backlinks to improve organic rankings.
Generate independent product reviews that customers could trust.
Build visibility for both new and existing product ranges.
Create content that delivered long-term value rather than short-lived publicity.
Rather than relying on one-off campaigns, the objective was to establish an ongoing Digital PR programme that continually strengthened the brand's online presence.
The Solution
CommerceCentric developed a Digital PR strategy centred around product reviews, editorial features, expert recommendations and data-led campaigns.
Product Reviews
Product reviews formed the foundation of the strategy.
We identified publications whose audiences closely matched Rocks Off's customer base and secured independent reviews of key products.
This generated:
Trusted third-party endorsements.
High-quality editorial backlinks.
Long-lasting product pages that continue driving referral traffic.
Greater customer confidence through independent recommendations.
Coverage was secured across respected lifestyle, relationship and specialist publications including The Guardian, Cosmopolitan, Women's Health, Cara Sutra and numerous product review websites.
Buying Guides & Product Features
Alongside standalone reviews, we worked to place Rocks Off products within buying guides, "best of" articles and product round-ups.
This increased visibility for customers actively researching products and helped position Rocks Off alongside leading brands within the category.
Newsworthy Campaigns
To complement the product-focused activity, we created original campaigns designed to generate wider media interest.
One example was the UK Sex Toy Map, developed using proprietary sales data and supported by bespoke visual assets and media outreach.
Campaigns like this helped secure additional editorial coverage while earning valuable backlinks from mainstream media outlets.
Supporting SEO
Every placement was chosen not only for publicity but also for its long-term SEO value.
By combining editorial links, product reviews and brand mentions, the campaign strengthened Rocks Off's authority while supporting organic growth across highly competitive search terms.
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The Results
The ongoing Digital PR programme significantly increased Rocks Off's online authority and brand visibility.
Key Outcomes
Product reviews secured across major consumer and specialist publications.
Features within buying guides and product recommendation articles.
Coverage in publications including The Guardian, Cosmopolitan, Women's Health, and other respected lifestyle titles.
High-authority backlinks supporting long-term SEO performance.
Increased trust through independent editorial recommendations.
Original PR campaigns generating additional national coverage and brand awareness.
Rather than relying on one viral campaign, the strategy created a continuous flow of authoritative content that continues to benefit the brand long after publication.
The Partnership
Rocks Off values CommerceCentric's ability to combine creativity with commercial thinking.
They particularly appreciate:
Our proactive approach to finding new PR opportunities.
A strategy focused on long-term brand growth rather than short-term publicity.
The integration of Digital PR with SEO and wider marketing activity.
End-to-end campaign management, from idea generation through to outreach and reporting.
By acting as an extension of the Rocks Off team, CommerceCentric has helped establish a sustainable Digital PR programme that continues to build authority and support business growth.
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