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276% Meta Revenue Growth
Ledlenser is a global leader in premium portable lighting, trusted by outdoor enthusiasts, tradespeople, emergency services, and industrial professionals worldwide. Known for German engineering and innovation, the brand has built a reputation for producing some of the highest-performing torches, headlamps, and work lights on the market.
Ledlenser UK wanted to accelerate eCommerce growth by increasing customer acquisition, driving more revenue through paid media, and expanding its reach into new audiences while maintaining strong profitability.
304%
Meta Orders Increase
276%
Meta Revenue Increase
446%
ROAS Increase
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The Challenge
Ledlenser already had a strong product range and established brand reputation, but there was significant opportunity to improve the effectiveness of Meta advertising.
The key challenges included:
Increasing sales volume while maintaining profitability.
Acquiring new customers at scale.
Creating a more effective full-funnel social advertising strategy.
Improving the performance of existing campaigns through better targeting and creative.
Maximising key trading periods such as Black Friday and Cyber Monday.
Using Meta as a genuine growth channel rather than simply a remarketing platform.
The goal was to build a scalable Meta programme that would drive both immediate sales and long-term customer growth.
The Solution
CommerceCentric developed a Meta strategy focused on audience expansion, retargeting, promotional activity, and creative testing.
Rather than focusing solely on one metric, we looked at the entire customer journey and how Meta could contribute to overall business growth.
Audience Growth & Customer Acquisition
We built highly targeted prospecting campaigns designed to introduce Ledlenser products to new audiences across key sectors including outdoor, trade, engineering, emergency services, and industrial markets.
Using a combination of interest targeting, behavioural signals, and customer data, we expanded Ledlenser's reach while maintaining strong efficiency.
Retargeting & Conversion
A sophisticated retargeting strategy was implemented to convert website visitors and engaged audiences into customers.
Retargeting became one of the strongest-performing elements of the account, helping capture demand generated across multiple channels and significantly increasing conversion rates.
Promotional Campaigns
We created a consistent programme of promotional activity designed around key trading moments throughout the year.
Exclusive offers, seasonal promotions, Black Friday campaigns, and free gift incentives all played an important role in driving conversion and increasing average order values.
Creative Production & Testing
Creative was continually refreshed and optimised to prevent fatigue and improve performance.
The strategy included:
Product-focused creative
Promotional ads
First-order discount campaigns
Product launch campaigns
Video content
Dynamic retargeting ads
This allowed us to continually improve performance while scaling spend.
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