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Video Games Marketing in China
Imagine a Market of 814 Million People on the Internet...
Video games in China is estimated to be worth nearly $30Bn. It’s a market that many games want to tap into. However, even with a perfectly localised version of your game you may still find yourself at a dead-end. The culture, player journey, Ad formats and shopping style for the China market are all entirely different from the west.
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China, A Whole Different Ecosystem
In China, people are using WeChat or QQ instead of Whatsapp or Messenger; they use Baidu as their browser and iQiyi rather than Netflix to watch videos. Do you know when Chinese Valentines Day is; or what Double 11 (Singles Day), the holiday invented in China that drove GBP 2.3 trillion of consumption in 2019, is all about?
In addition all advertising media in China must have governmental approval and work in local formats.
These challenges of the China market entry are crucial to understand for western companies, and can make or break a game launch.
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China has its own closed media ecosystem.
Source: China vs. US media. From abacusnews
Using Programmatic and Social to Enter the China Market
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CommerceCentric uses a variety of platforms and solutions to place your ads across inventory from Baidu, Alibaba, and Tencent as well as many more. Using our data providers and gaming focused targeting we can get you in front the relevant players for your game.
Our dedicated team from Asia Pacific lives and breathes that ecosystem. We do everything from brand launch and social media, to content creation and advertising.
Case Study: Cities Skylines
Our most recent project is with Paradox Interactive who are targeting the specific gaming niche audience of PC desktop simulation players.
We've built a digital acquisition strategy, targeting specific sites, categories, and audience profiles, as well as helping them produce all localised creatives.
Further, we worked with Chinese authorities to get their business and all creative approved.
We also assessed all current landing page content in China and gave recommendations for changes.
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How We Can Help in China
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China Marketing Strategy
We can develop a comprehensive China marketing plan for your title and build a full suite of digital marketing and social capabilities to reach your players in China. We can drive real sales across your sites or 3rd parties like WeGame and Steam.
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China Audience Targeting
Maximise spend efficiency by only targeting the right players for your game. We use big data and machine learning to build specific audience profiles that match your game. We then constantly optimise your results to find the right audience.
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China Creatives and Localisation
We can help you design new creatives for the Chinese audience, or localise your current inventories to suit Chinese tastes and Ad formats. We then constantly optimise ads and messaging for maximum performance.
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China Programmatic Ad Display
We use a combination of social, direct and programmatic display to put your messaging in front of the right players. With direct access to inventory from the likes of Baidu, Alibaba, Tencent and more we can get you in front of the right audience for your game.
Contact
Empower Your Vision
We'd love to hear what you're working on and how we can help you achieve your goals. Tell us about your project, request a consultation, or just a chat.
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We're Proud
Accreditations
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Testimonials
What Our Clients Say
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Pivotal for Growth
“CommerceCentric have been pivotal in our revenue growth. Their experience within affiliate marketing has been immensely useful, leading to the affiliate channel being responsible for driving a large volume of new additional sales to our site.”
- Monika Bednarczyk, Growth Manager, Finish
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Commercially Focused
"CommerceCentric have worked really well with us at Reckitt to help drive our D2C growth plans forward through affiliate marketing. They're commercially focused and bring ideas to the table in a proactive fashion."
- Dylan Yates, Head of Growth, DtC Europe, reckitt
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Sales Growth
"CommerceCentric are an absolute pleasure to work with. They really put in the effort to understand our business and products, which massively helps with creating strategy and spotting opportunities. Since taking over from our previous agency, sales have increased and we're doing more advertising channel testing. Looking forward to continuing our partnership."
- Jennifer Tully Head of Ecommerce, Ledlenser
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Sales Focused
"Working with CommerceCentric has been a breath of fresh air. Their commercial and sales-focused approach helped us to generate a large volume of new sales and customers through paid media activity across Facebook and Google using custom audiences tailored to our brand. They also provide extra insight and assistance from a Marketing Strategy perspective and Shopify support."
- Jessica Slater, Co-Founder, Whitby Distillery
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Structure & Strategy
"I was initially lost in the marketing maze. CommerceCentric stepped in, bringing structure and strategy. They are supportive, with clear and responsive communication. Their innovative ideas boosted sales. Our B2B email campaign and engaging social media content have been particularly successful.
My experience has been exceptional. I wholeheartedly endorse them."
-Valentin Metgenberg, CEO & Founder, Synt
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Proactive & Dedicated
"I can’t recommend Mark, Phil and the team at CommerceCentric highly enough, the proactive way they engaged with the task I set them was great. They are dedicated and conscientious towards me as a client which is really important to know they are part of the team than just a supplier."
- Andy Mee, The Alcohol Free Drinks Company
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Strategic Support
"CommerceCentric is a trusted marketing partner for Reto Moto. They have helped us understand where the digital marketing growth opportunities are and provide us with first-rate strategic and operational marketing support for all our online channels."
- Jean-Marc Broyer, CEO, RETO MOTO
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Second to None
“Working with Commerce Centric is a breath of fresh air. Your approach is second to none. I've worked with other agencies and it's just not the same. I love how personable you are and the extra info, advice and support you give is vital to helping our business grow.”
- Sham Galoria, Sales Director, Rocks Off
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Pivotal for Growth
“CommerceCentric have been pivotal in our revenue growth. Their experience within affiliate marketing has been immensely useful, leading to the affiliate channel being responsible for driving a large volume of new additional sales to our site.”
- Monika Bednarczyk, Growth Manager, Finish
Commercially Focused
"CommerceCentric have worked really well with us at Reckitt to help drive our D2C growth plans forward through affiliate marketing. They're commercially focused and bring ideas to the table in a proactive fashion."
- Dylan Yates, Head of Growth, DtC Europe, reckitt
Sales Growth
"CommerceCentric are an absolute pleasure to work with. They really put in the effort to understand our business and products, which massively helps with creating strategy and spotting opportunities. Since taking over from our previous agency, sales have increased and we're doing more advertising channel testing. Looking forward to continuing our partnership."
- Jennifer Tully Head of Ecommerce, Ledlenser
Sales Focused
"Working with CommerceCentric has been a breath of fresh air. Their commercial and sales-focused approach helped us to generate a large volume of new sales and customers through paid media activity across Facebook and Google using custom audiences tailored to our brand. They also provide extra insight and assistance from a Marketing Strategy perspective and Shopify support."
- Jessica Slater, Co-Founder, Whitby Distillery
Structure & Strategy
"I was initially lost in the marketing maze. CommerceCentric stepped in, bringing structure and strategy. They are supportive, with clear and responsive communication. Their innovative ideas boosted sales. Our B2B email campaign and engaging social media content have been particularly successful.
My experience has been exceptional. I wholeheartedly endorse them."
-Valentin Metgenberg, CEO & Founder, Synt
Proactive & Dedicated
"I can’t recommend Mark, Phil and the team at CommerceCentric highly enough, the proactive way they engaged with the task I set them was great. They are dedicated and conscientious towards me as a client which is really important to know they are part of the team than just a supplier."
- Andy Mee, The Alcohol Free Drinks Company
Strategic Support
"CommerceCentric is a trusted marketing partner for Reto Moto. They have helped us understand where the digital marketing growth opportunities are and provide us with first-rate strategic and operational marketing support for all our online channels."
- Jean-Marc Broyer, CEO, RETO MOTO
Second to None
“Working with Commerce Centric is a breath of fresh air. Your approach is second to none. I've worked with other agencies and it's just not the same. I love how personable you are and the extra info, advice and support you give is vital to helping our business grow.”
- Sham Galoria, Sales Director, Rocks Off
Pivotal for Growth
“CommerceCentric have been pivotal in our revenue growth. Their experience within affiliate marketing has been immensely useful, leading to the affiliate channel being responsible for driving a large volume of new additional sales to our site.”
- Monika Bednarczyk, Growth Manager, Finish
Commercially Focused
"CommerceCentric have worked really well with us at Reckitt to help drive our D2C growth plans forward through affiliate marketing. They're commercially focused and bring ideas to the table in a proactive fashion."
- Dylan Yates, Head of Growth, DtC Europe, reckitt
Sales Growth
"CommerceCentric are an absolute pleasure to work with. They really put in the effort to understand our business and products, which massively helps with creating strategy and spotting opportunities. Since taking over from our previous agency, sales have increased and we're doing more advertising channel testing. Looking forward to continuing our partnership."
- Jennifer Tully Head of Ecommerce, Ledlenser
Sales Focused
"Working with CommerceCentric has been a breath of fresh air. Their commercial and sales-focused approach helped us to generate a large volume of new sales and customers through paid media activity across Facebook and Google using custom audiences tailored to our brand. They also provide extra insight and assistance from a Marketing Strategy perspective and Shopify support."
- Jessica Slater, Co-Founder, Whitby Distillery
Structure & Strategy
"I was initially lost in the marketing maze. CommerceCentric stepped in, bringing structure and strategy. They are supportive, with clear and responsive communication. Their innovative ideas boosted sales. Our B2B email campaign and engaging social media content have been particularly successful.
My experience has been exceptional. I wholeheartedly endorse them."
-Valentin Metgenberg, CEO & Founder, Synt
Proactive & Dedicated
"I can’t recommend Mark, Phil and the team at CommerceCentric highly enough, the proactive way they engaged with the task I set them was great. They are dedicated and conscientious towards me as a client which is really important to know they are part of the team than just a supplier."
- Andy Mee, The Alcohol Free Drinks Company
Strategic Support
"CommerceCentric is a trusted marketing partner for Reto Moto. They have helped us understand where the digital marketing growth opportunities are and provide us with first-rate strategic and operational marketing support for all our online channels."
- Jean-Marc Broyer, CEO, RETO MOTO
Second to None
“Working with Commerce Centric is a breath of fresh air. Your approach is second to none. I've worked with other agencies and it's just not the same. I love how personable you are and the extra info, advice and support you give is vital to helping our business grow.”
- Sham Galoria, Sales Director, Rocks Off