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Brand Guidelines
Welcome
Welcome to the CommerceCentric Brand Guidelines. Here you will find access to all of our latest style specifications, brand assets and usage guidelines.
Our Mission
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Brand Character
Universal
Borders are continuously dissolving, merging, growing… the global village is a reality. Our communication concepts and brand essence need to be thoughtfully accessible to everyone in our universe.
Data-enabled
Data is not just a number… its a window into previously unknown human patterns, behaviours and personalities. We believe in using data to help not just our clients, but also the world. Using and sharing real and relevant data insights we can set the tone for how this resource can and should be mind.
Lean/Optimised
We keep it trim to keep delivery moving. We are a team of multi-disciplinary experts, working remotely all over the planet - less overhead, fewer moving parts, happier people.
Tone of Voice
Focussed
No time for fluff - this is well curated and playful straight talk.
Logical
Written and spoken logically with careful and clever augmentation.
Authentic
People know bullshit when they hear/see it… its imperative that we keep it real.
Color Palette
The primary range speaks to the full spectrum of services offered by Commerce Centric while keeping a tone of logic, simplicity and a pragmatic, methodical approach to delivery.
Brand Colors
Blue (Primary)
#0C9CD4
Gold (Secondary)
#F5A623
Red
#E33E38
Lawn Green
#8EB662
Brand Greys
Black
#000000
Charcoal
#272727
Sixer
#666666
Pewter
#999999
Fringe
#DDDDDD
Light Tint
#F2F2F2
White
#FFFFFF
Action Colors
Alert Red
#D80000
Success Green
#84D655
Typography
Primary font: Nunito (Google font)
Nn
Nunito is a well balanced sans serif typeface superfamily, with 2 versions: The project began with Nunito, created by Vernon Adams as a rounded terminal sans serif for display typography.
Nunito Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Nunito Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Nunito Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Type Styles
Headline1
Nunito Bold, 00px,
Headline2
Nunito Bold, 00px,
Headline3
Nunito Bold, 00px,
Headline4
Nunito Bold, 00px,
Headline5
Nunito Bold, 00px,
Headline6
Nunito Bold, 00px,
Subtitle1
Nunito Bold, 00px,
Subtitle2
Nunito Bold, 00px,
Body1
Nunito Bold, 00px,
Body2
Nunito Bold, 00px,
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