Commerce Centric Solution Consulting
We redesigned the navigation bar to support a new centrally positioned logo and simplified single-line menu drop-down. The goal of implementing the new logo and revised menu format was to emphasise brand positioning and quality.
The top banner is the first page element seen by shoppers arriving on the site through the homepage. Data suggests that it takes 0.05 seconds for a shopper to form an opinion about a website. With this in mind, it was very important to get the look, feel and content of the rotating banner absolutely correct. To meet these objectives we built a rotating banner that could illustrate both images and videos. The aim of this build was to support several individual banners with strong visual CTA's, encouraging consumers to extend their journey through the cart and onwards to order completion.
Optimise Product and Review Section
According to research, only 26% of shoppers scroll past the page fold to the bottom section of the page. Therefore it is very important to create simple and clear content for this section to encourage shoppers to read and click further to the next stage in the purchase funnel. We also reduced the blank space in-between various page sections in order to show more content. In addition to this we also modified the layout of review banner to emphasise the logo and tagline.